At Inside PR, we focus on a personal and careful dialogue in close cooperation with our clients. We advise on media channels, product development, brand image, trends and PR strategies, all of which help you find the unique features, which make your brand and products special in the eyes of consumers and media. We develop a tailor-made PR plan for each client, thereby giving our clients the highest possible return on investment.
One of our specialities is to tell all the exciting stories that will capture what is special and unique about your products. Because of our long and well-established relationship as well as our daily contact with the press, we are up to date with the latest trends and know how your stories can contribute. We work creatively with mood boards and press releases, but we also know how an extraordinary story should be told and delivered to the press.
Integrated PR campaigns are the key to success. From our many years within the industry, we know the opinion formers. Therefore, we can select the right ambassadors for your brand. Authenticity is crucial when creating stories that fit the influencers and the needs of their followers. By communicating through an influencer, you have the possibility to communicate clear brand messages to the right audience at the right time.
Our clients’ product images are shown in our online pressroom, an integrated part of our website. The pressroom is an image bank exclusively accessible for selected editors, journalists and stylists from both Denmark and internationally. Here, the press can search for specific features and download high res images ready for print together with all necessary information about the product. What characterises our pressroom is it’s high usability and the simple search functions.
The digital communication is just as important as editorial coverage in print media, and Inside PR is always up to date regarding new online communication options. We offer to manage our clients’ social media platforms like Instagram and Facebook as well as a customised communication plan that identifies the social platforms with the greatest value for your brand.
We are monitoring all relevant media both online and print. Every month, we prepare clipping reports for our clients that shows the exposure of the brands we are working with. The clipping reports give you an indication of which products will be in focus in the near future. Furthermore, it creates transparency between us and our clients and it highlights the results of our work.
Through newsletters, we help you communicate news about your products or important events of your company to e.g. architects and distributors. Inside PR have great expertise in creating innovative and inspiring newsletters, which will catch the reader’s attention instantly. With strategic planning, a consistent schedule and sharp copywriting skills, we create newsletters that create results like more sales, leads, or what makes the most sense for your company.
To increase the awareness of your brand or a new product, Inside PR organises and coordinates events with a focus on media attention. With our creative and innovative approach, we create events that stand out in order to ensure a unique story for the media to follow. Events make it possible to let attendees experience your brand, and they are an effective mean to bring a message across to your target group. If needed, we find the right partners to collaborate with in order to create the best result.
Our showroom is centrally located in the heart of Copenhagen in an old authentic building from the 1700-century. Here, your products will be part of an inspiring universe, placed side by side with other great brands. The showroom function as a place where our network of stylists, editors, journalists and influencers can find inspiration in bright and inviting settings. From here, they can borrow your products for photo shootings which is important when it comes to increasing your brand awareness to the right audience through successful product placement.
