Tom Dixon
An English designer in Copenhagen
In 2015, the Nordic design distributor Roomstore opened a new flagship store in Copenhagen and hosted an opening event, with a special focus on Tom Dixon as a designer.
PR activities:
- Creating and sending out invitations to the press and VIPs.
- Writing and sending out press release about the opening and Tom Dixon as a designer.
- Coordinating interviews with journalists at the flagship store and at the Northmodern design fair.
Results:
- 400 people attended the event. Amongst these were Danish as well as international press, bloggers, designers, architects and VIPs.
- Several articles about the new flagship store and Tom Dixon – in print and online medias.