FollowMe

A small lamp with a big appearance

The FollowMe lamp is one of the Spanish brand Marset’s most popular designs in Scandinavia. For four years, Inside PR was responsible for all PR activities for Marset in Denmark.

PR activities with FollowMe:

  • Lending out products to the press and influencers
  • Blog collaborations
  • Writing and sending out press releases
  • Events in our showroom

Results with FollowMe:

  • Massive exposure in relevant online and printed medias for several years
  • Product placement in the biggest TV shows in Denmark (Dancing with the Stars Charity show, Go’ Morgen DK, and Dancing with the Stars Finals.)
  • Product placement in important influencers homes
  • Sales increased significantly and the Scandinavian distributor is now the largest distributor of the FollowMe lamp in Europe.
Tom Dixon

An English designer in Copenhagen

In 2015, the Nordic design distributor Roomstore opened a new flagship store in Copenhagen and hosted an opening event, with a special focus on Tom Dixon as a designer.

PR activities:

  • Creating and sending out invitations to the press and VIPs.
  • Writing and sending out press release about the opening and Tom Dixon as a designer.
  • Coordinating interviews with journalists at the flagship store and at the Northmodern design fair.

Results:

  • 400 people attended the event. Amongst these were Danish as well as international press, bloggers, designers, architects and VIPs.
  • Several articles about the new flagship store and Tom Dixon – in print and online medias.
Artemide

A new entrance on the Scandinavian market

The Italian illumination brand Artemide wanted to boost their brand awareness in Scandinavia by focusing on their big range of lighting within design.

PR activities for Artemide:

  • Creating new images in a Nordic style together with stylist Mette Helena Rasmussen and photographer Tia Borgsmidt
  • Event planning and inviting selected journalists and influencers
  • Lending out products from showroom
  • Blog collaborations
  • Writing and sending out press releases
  • Events in the showroom of Inside PR

Results with Artemide:

  • Massive exposure in relevant online and printed medias for several years
  • Product placement in important influencers homes